Sustainability, Business, and Beauty: Podcast Special Guest DIP Haircare CEO, Kate Assaraf
- Savannah Rose Johnson, BA, CLC, RTT.P
- 6 days ago
- 42 min read
Updated: 5 days ago
In this episode of the Eclipse Evolution podcast, host Savannah Rose speaks with Kate Assaraf, founder and CEO of DIP Haircare, about the importance of sustainability in the beauty industry. They discuss the impact of plastic on health and the environment, the role of parents in promoting sustainable practices, and the significance of empathy in business. The conversation also touches on cultural perspectives on waste, the importance of community and connection, and the need for mindful shopping. Kate emphasizes the value of human interaction in a digital world and the power of kindness in both business and personal relationships. In this engaging conversation, Kate Assaraf shares her journey of building a sustainable hair care brand, DIP, while addressing the frustrations of modern consumerism and the importance of authenticity in marketing. She reflects on her past experiences, including the challenges of her first business venture, and how they shaped her approach to success and personal growth. The discussion emphasizes the significance of community support, the impact of digital pollution, and the joy of creating products that genuinely resonate with consumers.
For more information about Kate and DIP, please see the following links.
DIP Website https://dipalready.com/
DIP Instagram https://www.instagram.com/dipalready/#
DIP Facebook https://www.facebook.com/dipalready/
DIP TikTok https://www.tiktok.com/@dipalready
Follow Kate on LinkedIn https://www.linkedin.com/in/kate-assaraf-b25a741a7/
Stay Connected with Savannah Rose
Podcast Instagram @eclipseevolutionllc
Savannah's Instagram @the_savannahrose
Savannah's YouTube Channel @the_savannahrose
Savannah's TikTok @the_savannahrose
Below is the companion video, timestamps, full transcript, and also available streaming platforms.
Thanks for listening!
Podcast Streaming Platforms:
Companion Video:
Chapters:
00:00 Introduction to Sustainability and Beauty
03:09 The Impact of Plastic on Health and Environment
05:51 The Role of Parents in Promoting Sustainability
08:49 Personal Journey and Empathy in Business
11:50 Cultural Perspectives on Waste and Repair
15:00 The Importance of Community and Connection
17:52 Shopping Mindfully and Supporting Local Businesses
20:54 The Need for Human Connection in a Digital World
24:03 Embracing Discomfort and Repairing Relationships
26:59 The Power of Kindness in Business and Life
30:00 The Frustration of Modern Consumerism
32:48 Authenticity in Marketing
36:04 Creating Sustainable Solutions
39:52 Building a Brand with Heart
44:11 Lessons from Past Failures
48:05 The Journey to Personal and Professional Growth
Transcript:
Savannah Rose (00:01.314)
Hello, hello. Welcome to the Eclipse Evolution podcast. I'm your host, Savannah Rose. Thank you so much for joining us today, whether you're viewing, listening, or tuning in another way, we're so grateful to have you. And I'm so grateful to have a very special guest today, Kate Asaraf of Dip. It's an amazing, clean beauty brand, and she's gonna share so much about her brand, but I think the thing that really compelled me to have her as my guest today, not only do I cherish and support sustainability,
beauty. But when I see a woman especially who's gone through a very unique journey but really a journey about overcoming trials and staying true to themselves that's what just really touches my heart and I think you're gonna really love Kate's story today and and love her brand as well and what she has to offer. So thank you so much for joining me Kate. I would love for you to introduce yourself and then we'll get rolling.
Kate Assaraf (00:56.154)
Sure. Hi, my name is Kay Aserath. I'm really honored to be here. It's, always feels very special to be invited onto a podcast like this. And I am the founder and CEO of Dip Haircare. And that is very serious haircare for not so serious people that just happens to be plastic free. It's, you know, a big part of what I tried to do was eliminate this feeling of buying something sustainable and having it feel less than what you were using before. And that's
everything that DIP stands for.
Savannah Rose (01:27.982)
I love that. Yeah, I think that's so important and I feel like you touched on something as soon as you said like the plastic free piece I my partner has gotten me so into just micro plastic awareness like he's made me switch out all my cutting boards to wood like all that kind of stuff. That's so interesting. Is that something you see often in just the cosmetic industry as a whole? I'm curious
Kate Assaraf (01:44.738)
Yeah.
Kate Assaraf (01:51.98)
not in the cosmetic industry, but I certainly see it in this kind of zero waste, this counterculture zero waste movement that's starting to gain traction. And, you know, the cutting board thing is like, I'm so glad you even said that because it's one of those things we just don't realize are those little cuts you make with your food every day lead to ingestion of plastic. And the sooner you can just switch over to wood, the better. It's, it's thank you for bringing that up. It makes me really happy. Cause we went through that
transition not so long ago, maybe like three or four years ago, we're like, my god, the plastic in this cutting board is gonna end up like in our blood. And I don't like to scare people into those things, but sometimes they're just true and that swap is so easy. It should just be done today, you know?
Savannah Rose (02:39.84)
Sure. Yeah. Yeah, for sure. I know what I remember the first time he came over and he saw all my plastic cutting boards. He's like girl no But yeah, so I'm grateful he switched them all out for me, but yeah, it's so true I'm curious like how does your role cuz your mom which I love I can't wait for that like official part of my journey to start But as a mom do you feel like that has influenced your passion for? Sustainability as well since you have your little
Like, you're the ones that are gonna inherit the earth.
Kate Assaraf (03:12.974)
Yeah, absolutely. And it's kind of twofold, right? Like now, you know, I'm looking at them and I just see them surrounded in this world of plastic. And like, it's not just the accumulation of plastic on the planet. It's also just the health problems that come, you know, after constant exposure to it. But, know, the initial, the whole reason I kind of...
got into this was because when I was pregnant with my first son 10 years ago, my brother handed me this book and it was called Boys Adrift.
And it was about like how to raise like a productive son or something like that. And one of the chapters in there, they had one on video games, they had one on like how fathers and sons don't like hunt anymore. And so they're not in tune with nature. And then one of the things they talked about was plastic and how plastic like runoff from a plastic factory went into the Potomac River and the male fish started laying eggs. And they saw that this hormonal disruption from plastic is
like hurting aquatic life and then, you know, further down like 10 years later, we're finding out that it's also just as bad for human health. And that's like, as a parent, that's frightening because 100 years ago, you know, pre 1906 or 1907 when plastic came around, like no one had to worry about these issues.
Savannah Rose (04:33.358)
Right, right. It's kind of like that catch 22 of awareness. It's a blessing and a curse. We're like, okay, I'm glad to know about this, but also, yikes.
Kate Assaraf (04:40.848)
Yeah, I almost wish I could go back in time and be blissfully ignorant of the plastic crisis, you know? I missed those days when I didn't know about it. But then once something becomes knowledge for you, the crazy thing, you just can't get rid of it. Like, knowledge is crazy that way.
Savannah Rose (05:02.912)
Mm-hmm. Yeah, I call that like the Wizard of Oz syndrome. It's like once you see behind the curtain, it's like you're done. That's it. Yeah
Kate Assaraf (05:06.704)
you
That's it. Yeah, it's exactly that. And so, you you walk through like a supermarket or you walk through a Sephora or an Ulta and you're like, oh my God, this is all this is going to be here forever. This is like, who knows how that stuff is stored where the plastic like leaches into the products. Like you just have no idea.
It's like a very scary thing, but it's also, at a very exciting time of awareness where people are making swaps. So I don't want it to be all doom and gloom. Like the exciting thing is that like, wow, we're aware now, like way more aware than we were 10 years ago. And now the solutions are, and the substitutions are getting better.
Savannah Rose (05:51.95)
Mm-hmm. Oh for sure. I agree with you on that. think it's I have a teacher I just did a class with her on Saturday, but she was saying how like With all these really big changes that are happening like we like those of us who are aware and involved like we are the keepers of the paradigm shift like we're Kind of have one foot in either world like the old world of like the old way of being and the new way of being and it's like it's a such a huge responsibility but also like wow what a gift that like
Kate Assaraf (06:09.52)
Yeah.
Savannah Rose (06:22.304)
we get to really make a direct influence on not just our lives but how we're shaping the next steps in the future which I think is just a very relevant thing for a lot of us right now. think especially just with the current climate and the vibes and energy that are happening right now I think that that's something really encouraging. It's like, wow, like we can be the change makers.
Kate Assaraf (06:46.202)
love.
hearing you position it that way as a paradigm shift that we're responsible for. it's such a healthier way to position the change, right? Instead of like the finger waggling, like telling people to get stuff wrong all the time, because first of all, just your stepmother and mother, both of those roles are so important to a family and to the health of the family. We're the ones usually doing the shopping. We're the ones in charge of
Savannah Rose (06:59.949)
Yeah.
Kate Assaraf (07:16.858)
nutrition where they were we're in charge of like the responsibility is so big and making people feel bad about their choices is just not it. It's like not the way to get people excited. You know, it's an exciting time like my god like we this is bad and now we are able to move forward and move past and this is exciting and the energy should be excitement not eye rolls about sustainability. You know, I'm really trying to make that shift with you guys.
Savannah Rose (07:28.931)
Yeah.
Savannah Rose (07:46.478)
Absolutely, think that's so important. I'm curious, how did you come into that perspective? Was it something on your journey specifically or a number of things that have led you to embodying that kind of perspective?
Kate Assaraf (08:00.624)
Yeah, think with any person, if you're lucky, you grow up a prismatic life and you embrace changes and you embrace hardship and you embrace all the amazing miracles that happen along the way and it turns you into whatever adult you turn out to be. And so I've always approached life that way. I've had, I grew up very...
pretty poor, there's no nice way to say it, where I had to learn to make my own clothes, my mom taught me how to make my own clothes, my mom was a professor of anthropology, so she taught me to be tolerant of all different perspectives, we were so poor, were in church-funded housing, so we had to, part of our...
living arrangement was that we had to volunteer. So we would take donated clothes. So whenever you see donated clothes, clothing bins, my mom and I were on the receiving end of those and we would sort them into different sizes and different, you know, like genders for battered women to actually come and shop for their families. And so a big part of my love of owning a business is positioning it in a way where it is
It is, I don't want to say woman forward because it's not, it's for all hair types and it's for men and women, but it's built with empathy for all different walks of people. the sustainable part of it is like in the 90s when I was a kid and we were doing this sorting of clothes, there was something so.
Savannah Rose (09:30.2)
Boom.
Kate Assaraf (09:42.284)
amazing about donated clothes being repurposed because they were really amazing quality. And now you're fast forward to most clothes now are made out of plastic and are made for short term, short term use and to kind of
So now I imagine someone now donating, like sorting through donated clothes and it's all kind of garbage and it doesn't get repurposed. In fact, I think it's like something crazy, like 82 % of donated clothes just end up in a landfill or in the desert in Chile. And that is crazy to me. All sorts of things shape who you are. And that was one of them for sure.
Savannah Rose (10:13.57)
huh. Yeah.
Savannah Rose (10:21.582)
Thank you for sharing that. That's really powerful. really is potent. It's very relatable. I feel like being able to have that kind of exposure as you're growing up, it's not just humbling, but I feel like it gives you such an interesting perspective on just how other people live and how...
Even folks who maybe have, like I always say, other countries I think are such a great example. I feel like it's a very uniquely American thing to be super wasteful. Because I think when I look at other countries, and I'm very fortunate to have my own family blended and have people from Mexico and my family and just.
Kate Assaraf (10:57.272)
Yes, it is.
Savannah Rose (11:08.11)
having grown up with people who are from other countries and such, it's like giving me such a unique perspective where like I saw people where it was, oh if the lawn mower broke or whatever it was, like...
they would take time to fix it and they would keep it going until it really, really fell apart. And I think my own family embodied that like with our cars or whatever it was, like we would always take time to like fix it where I feel like I've seen this almost like shift over some time of like it's broken, throw it away. And, or like not even if it's broken, if something new just comes out, throw away the old one. It's like, no. Yeah.
Kate Assaraf (11:23.578)
Absolutely.
Kate Assaraf (11:39.6)
Absolutely.
Kate Assaraf (11:43.918)
Yeah. Totally.
That's the iPhone culture is the perfect example of that. it might, you know, my iPhone works like I'll ride that thing to the wheels fall off. cause even though I can now afford to upgrade all the time and they have all these incentives, like the idea of taking something that works like fine. you know, and the new model is just only fractionally better, like, but does the same thing. It's a very American,
Savannah Rose (11:50.851)
Yup.
Kate Assaraf (12:17.458)
cultural thing. And I think just learning to live with less stuff is actually can make you a happier person. My parents were also immigrants, they were very resourceful and just the fact that you like
Savannah Rose (12:25.506)
Mm-hmm.
Kate Assaraf (12:44.068)
the choice to just throw something out instead of fix it is a huge luxury, but it's also just so detrimental to, I don't know, a sense of purpose. Nothing feels better than fixing something, I gotta say. The dopamine hit from buying something new is very short-lived, but fixing something and having pride in the things that you own is very satisfying.
Savannah Rose (13:07.598)
you
Absolutely. Yeah, and I see that like that behavioral thing of I'd rather just like get something new or whatever I see that also play out in relationships because I work with couples sometimes and I like in my life coaching side of my business Working with clients like I see that kind of same mentality of like there's an issue Relationally well, I'll just break up. It's like no like we can work through this and I see that really play out in So again so much American culture
Kate Assaraf (13:34.287)
Yeah.
Savannah Rose (13:39.706)
and it's just really sad to see but that's one of the things that made me just really fall in love with my partner is like he he can fix anything and I see that like not just play out with like my washing machine or or the thing that holds the toilet paper whatever it is like he'll fix anything in the house but also I see that same mentality come through like in our relationship like we don't have disagreements often but like when we do have something emotional come up like he's like what's the solution let's fix this and I think that that's
Kate Assaraf (13:49.093)
you
Kate Assaraf (13:59.536)
Thank
Kate Assaraf (14:08.751)
Yeah.
Savannah Rose (14:09.52)
I would love to see that shift happen more, not just sustainability-wise with products and material things, but also the relationship-wise. It's all connected.
Kate Assaraf (14:21.776)
Yeah, well, every shiny penny dulls, but it's worth the same, you know? And I just came up with that right now. But like, with, you know, I've known my husband for 20, gosh, 23 years. And, you know, it like...
Savannah Rose (14:28.526)
Ooh, I like that, yes.
Savannah Rose (14:38.281)
Kate Assaraf (14:42.466)
Of course, in all those times when you've known someone for so long, there's ebbs and flows. what I love about him is that he never fights mean. He's a kind fighter. And I'm a kind fighter. And it just makes things so much easier if you're to each other when you don't agree. Yeah.
Savannah Rose (14:57.554)
yeah.
For sure, yeah, absolutely. like, setting those egos aside and like coming together, I think that's really one of the huge things for sure.
Kate Assaraf (15:10.32)
Yeah, if anyone's listening, find a kind partner. It's number one. It's the number one thing you should be looking for, you know?
Savannah Rose (15:13.41)
Yep. Yeah.
Absolutely. You mentioned something when we were behind the scenes that I wanted to bring up because I thought it was just really, really... I mean, not only do I agree with it and think it's fantastic, but I think it's something that people don't talk about a lot where it's kind of unplugging from that digital addiction and how shopping is involved with that and moving more towards going in stores again and seeking out products in stores again. I think for me personally,
as someone who's very tuned into mindfulness and teaches a lot about that, that's what comes to my brain first. Because I think when we're just able to boom, add to cart, buy it, we're not being mindful in that process. And we can really spend way too much. But I'm curious what your perspective is on that and I would love to learn more.
Kate Assaraf (15:59.504)
Totally.
Sure.
So my company Dip, where shampoo and conditioner bars the bulk of our business, but what I'm trying to do is kind of much bigger and it's loftier. you know, might roll your eyes at this, but like, really want people to shop in stores again. And I think that what we've lost as kind of human beings is that person to person kind of social contract of like, I'm selling you something and I'm looking you in the eye when I'm selling it. Instead of like this very fast to consume
Add to cart stuff that's out there, you you buy something because of fake or dishonest or coerced reviews, right? And then you purchase something online, it comes to you and you realize that it's not that great. This experience happens all the time, right? And now you're either stuck with something or you have to deal with like an AI customer service bot.
Savannah Rose (16:46.35)
and
Savannah Rose (16:58.702)
god.
Kate Assaraf (17:00.368)
that the end of that company is running away with your money. they're rent, they're big because really if you do a cost benefit analysis of your time, you're like, it's not worth arguing with this bot if I can't get like this and I have to pay a restock fee and all this stuff. Like it's become a digital hellscape. I would just, I just, really what I want to call it. But on the other hand,
Savannah Rose (17:18.678)
Yeah, for sure.
Kate Assaraf (17:23.332)
the person that kind of protects you from that kind of behavior is the store owner in your town. That store owner has to look you in the eye when they're selling you something, but not only that, they're vetting every version of a product before, usually, before they put it on their shelves. They have to invest in something that they believe will sell. And so I think people forget that. Like you can skip online reviews and go straight to a store and ask someone like, Hey, what do you think about, you know, dip verse
competitor and they're like, stock dip because it's, you amazing. Like that's generally I've had store owners call me from their towel that have never had a shampoo or conditioner bar work so well. Like they're like, I can't believe the conditioner actually works. And like, that is very, very important to me because I want people to go in and have that experience that is very honest. Like I'm not within earshot, you know, like they, they can say like I, I stocked up because I've tried them all and this one is the best. like,
I think on another layer of that, sell in mostly women owned small stores where those are mothers and a lot of them are educating people about the environment and the plastic free movement. So if I can get someone in one of these stores to sell dip, like perhaps they're also going to replace their paper towel addiction with reusables, or maybe they'll find, you know, a replacement for like saran wrap or Ziploc bags or literally any of these household things that you just consume, consume, consume that really aren't great for your
health.
Savannah Rose (18:52.64)
Absolutely. I love that. I love how it's connected to so much and it just is very much an embodiment of just the power of the ripple effect.
Kate Assaraf (19:02.32)
Yeah.
And it's fun. Like it's fun to know. know the store owners by my name. I know you're in Atlanta. There's Veronica. She owns Joyfully Yara. So it's Joyful and then J-A-R-R-A. She even just expanded recently and has even more locations. And so she is an amazing entrepreneur that in Atlanta that, you know, is very, very rooted in the plastic free movement. And it's these types of entrepreneurs are all over the place. I'm super proud to, you
send people to her store instead of me capturing the full like a high margin sale online. Like I share the wealth with these women all around the country and I think it's cool. I think it's important and I think people are tired of buying stuff and being disappointed. That's that's number one.
Savannah Rose (19:43.032)
Mm.
Savannah Rose (19:51.79)
Yeah.
For sure. I mean, absolutely that. And you you remind me of how you mentioned a little while ago of like how men don't really hunt as much as they used to or anymore and how it's disconnected them from nature. Hearing you and how you prioritize this connection, like this village, even if it's maybe not like right in your backyard, how this connection to other female owned businesses is kind of like creating that tribe again. And as women, like we really do, like we're built for that.
Kate Assaraf (20:19.471)
Yeah.
Savannah Rose (20:22.512)
community, or built for the tribe. And think that's something I've seen kind of with this paradigm shift is...
inviting that back in, like not isolating ourselves anymore with whether it's because of like internalized misogyny or just an imbalance in like the masculine and feminine, whatever it is, like I'm seeing so much more movement of like women coming together and supporting each other and not having competition and you eat, I eat, we're all eating, like I think that that's so important.
Kate Assaraf (20:43.6)
and
Kate Assaraf (20:47.408)
Thank
Kate Assaraf (20:51.824)
We need each other. We need each other. I don't care what anyone says. Since the beginning of, humans have been around for, you know, tens of thousands of years. We need each other. we've been built to need and specialize and share and like all, you know, it's crazy now that we're all siloed in our homes adding things to cards instead of, a lot of people don't even.
going into an office, not that the office is that important, but there was some kind of camaraderie with the people you even worked with. I know a lot of people are now remote to the point where they don't leave their house. Maybe they'll walk their dog, but that's pretty much it. Everything else is kind of delivered. And I understand convenience is one thing, but we're not wired for that. We're wired for interaction and laughter and...
Savannah Rose (21:23.566)
right.
Savannah Rose (21:29.474)
Mm-hmm.
Savannah Rose (21:33.379)
Thanks.
Kate Assaraf (21:43.248)
pain and endurance. Like there's so many beautiful things about being a human being that I think are kind of like robbed from us when we're sitting in our homes. And no.
Savannah Rose (21:53.719)
Yeah.
for sure, absolutely. I mean, I think down here in Georgia, we've had probably the rainiest summer that I can remember and it's making me a little crazy because I'm such a like sunshine girly and I love to like get out and go to the pool with my bestie and like have all the kids playing and out like it's just It makes my soul happy. It feeds my soul and then to be kind of feeling like that cooped up in my house like I can go maybe a day but when it's like two, three days in a row, I'm a different person. I'm like I need
Kate Assaraf (22:01.785)
Yep.
to.
Kate Assaraf (22:11.728)
you
Savannah Rose (22:24.688)
So I'm going, ugh, you know. So I'm feeling them.
Kate Assaraf (22:28.738)
Yeah, I think most people are like that because you're supposed to have some sort of like circadian rhythm. You're supposed to have exposure to the sun and exposure to birds chirping, like all of the stuff that you forget make like that you forget we're part of the human experience for so long. It's only been like the past hundred years or I'd say even less 25 years that we don't spend as much time outside as a species. And that's crazy. You know, we don't adjust to cold.
Savannah Rose (22:49.678)
Mm.
Kate Assaraf (22:58.642)
and hot the same way we used to just kind of make it comfortable. you know, it's kind of like, it's kind of this shift that we're talking about, I think is a bigger thing. I think we need to kind of break out of our comfort and just be a little bit uncomfortable again. it's, you know.
Savannah Rose (23:02.392)
Right.
Savannah Rose (23:18.41)
Yes, I love that no that's so true like and I laugh just because I mean I just resonate with it because I'm I don't know when it comes down to like my own philosophy I do really try to educate people on that message of like this this
addiction to comfort that has kind of been like conditioned into us where it keeps us complacent and and I teach a lot about burnout recovery specifically and and how like we have these things that numb us to like the burnout and that's like how we get to that place of just like falling the hell apart is like We are like numbing and we're just like grabbing whatever helps us feel like what comfortable and how it just
Kate Assaraf (23:50.106)
Mm-hmm.
Kate Assaraf (24:03.01)
Yes.
Savannah Rose (24:06.352)
more and more, I don't know, just like this festering of like true discomfort. That's it's like just this illusion. So yeah, I love what you're saying.
Kate Assaraf (24:11.749)
Yeah.
I love the illusion part is so real because before you know it, you're just kind of like, this is my new baseline. Air conditioning in the heat, heat in the winter. Like, it's snowing. I'm not going to go outside. Like, raining. I'm not going to do it. Like, I mean, we just become like.
Savannah Rose (24:22.039)
Yeah.
Kate Assaraf (24:35.332)
This is, we're climate controlled. it's, it's, and I don't think we were meant to be that way. and it's very like hippie dippy way of looking at the world, but I don't really care. think it's good.
Savannah Rose (24:37.485)
Yeah.
Savannah Rose (24:47.308)
listen you're in a safe space this is the hippie-dippy zone like don't you worry I'm about it yeah I totally agree I think that's really important and and I think the world could embrace more hippie-dippy because I mean think there's I think
Kate Assaraf (25:02.404)
too.
Savannah Rose (25:05.57)
like with this paradigm shift, it's just like a coming home to like you said, just like our humanness and how like that is a beautiful thing and it's messy and it can be painful. But like you were saying earlier, just like learning how to embrace that discomfort or embrace the challenging things or embracing rather than resisting, I think that you are able to gain from that and it not just be something that you have to get through necessarily.
Kate Assaraf (25:32.112)
Totally. And I think, you know, when you were talking about repairing items, think repairing relationships and going through the... I think we're in a weird culture where people do break off relationships with family, with long-term friends, instead of kind of taking out the needle and thread and sewing it back together. Like, in the name of boundaries or in the name of whatever. And I don't know if that is really how we were supposed to be either. Like, I think we were... And I'm not saying forget...
everyone for everything, but like I would love to see people talk more about getting through uncomfortable conversations and fixing things than what we see right now. What I see and I'm bombarded with this kind of you know digital noise is like it's okay to cut off your family, it's okay to cut off like all in a you know like here are the red flags and human beings. Everyone is like a mix of flags.
Savannah Rose (26:29.13)
Yeah, It's so real, yeah.
Kate Assaraf (26:30.096)
You like you got to figure out what the the totem pole like what the flags go where for you, I guess. But like, you know, I don't I've never met anyone that was red flag free. You know, like everyone has everyone's a mix of such cool stuff. You know, and I think the one flag we can all agree on is like treating waiters poorly.
Savannah Rose (26:38.392)
Yeah.
Savannah Rose (26:42.562)
Right.
Savannah Rose (26:48.078)
Perishon.
Savannah Rose (26:55.214)
Oh yes! Thank you for that. That's a good one for sure. Yeah.
Kate Assaraf (26:59.716)
That's one that for me is a deal breaker no matter who you are. But luckily, like most people in my, that's my filtering system, but most people I know treat people with kindness. I don't know that you agree. Like most people you encounter are pretty cool.
Savannah Rose (27:14.254)
for sure, for sure. And I think that it's like also something that you attract as well when you embody that and make that one of your values. And yeah, I 100 % agree with you with what you're sharing and just like the reflection. I feel like I have so much in my brain of like, yes, this is like, let's eat that up. I love it. It's just really exciting to hear. And I think it's, I'm just so grateful when I can have like such kick-ass people like yourself on my podcast, like to share this kind
Kate Assaraf (27:19.898)
Thank
Kate Assaraf (27:32.15)
What?
Savannah Rose (27:44.21)
of story because I think that it's just it's a narrative that needs to become again with that paradigm shift like the new normal essentially of just like hey this is something like kindness is cool okay like let's just all get one of that yeah yes
Kate Assaraf (28:00.304)
And it's easy. It's always as cool as freaking easy to be nice to people. Like, I don't understand the resistance to being kind, you know? Like, we've seen like the rise of, we call them the Karen, it's not fair to the Karens out there, because I know a lot of good, but like we see the rise of the Karens and like I see it in,
Savannah Rose (28:07.544)
Well.
Savannah Rose (28:17.036)
I know.
Kate Assaraf (28:22.792)
you know, just the consumer space, I've talked with a lot of entrepreneurs and they're like, have you guys noticed that people are just becoming meaner and meaner? And I think I'm like, it's not the people it's the P you're, you're receiving because you're answering a customer call. You're receiving all of the frustration from 10 companies before you that stuck that person in AI or stuff them in like a bot or stuck them with like a, you know, canned email response to a very real problem. And so like a big part of.
Savannah Rose (28:51.341)
Mm-hmm.
Kate Assaraf (28:52.646)
my company is always having a human on the other side of customer service because like it's.
Savannah Rose (28:55.778)
Oof.
Kate Assaraf (28:58.256)
My company would be nothing without its customers. So why wouldn't you treat the customers well? Even if they're upset with something, we're like, yeah, you make a great point and let's figure out how to come up with a solution. And so you see a lot of people, once they finally get a human, they're so angry. I'm lucky, yeah, my customers aren't really angry. I get maybe one or two of those a year, but that's because I treat them really well. But just in the forums,
Savannah Rose (29:04.176)
Mm-hmm.
Kate Assaraf (29:28.24)
with my entrepreneur friends, they're like, people are getting angry. And I'm like, I don't think they're angry with you. I think they're angry with how they're treated in general as customers, as the people spending their hard earned money with companies and those companies just making it impossible for them to have a human experience.
Savannah Rose (29:47.198)
Yeah, for sure. Absolutely. You're making me think of an experience I had to do last week just having to deal with the internet. Like, my gosh, was just like, speak to my representative! just driving me insane. Yeah.
Kate Assaraf (30:00.996)
Yeah, agent, agent! You're dragging so hard. Like, I just want to talk to someone because what your canned answers aren't answering my problem. And that's like, it's like...
Savannah Rose (30:08.622)
Right.
Kate Assaraf (30:14.004)
so frustrating being a consumer in today's world and like part of part of our brand that actually makes it really special is we don't use influencers and we don't use like fake user generated content. Like you only see people who are actual customers of the product that have paid for it on our feed, which I think it shouldn't be special, but it is. And that is really kind of fun for me because I turned something that I saw was a frustration like people are tired of.
Savannah Rose (30:25.438)
Yeah.
Kate Assaraf (30:41.776)
of seeing paid promotions. I was like, well, what if we just don't do that? Yeah, as soon as you see something sponsored, for the most part, people are like, next, no, no. And that's been a really fun, special marketing test for me that's ended up being one of our biggest assets.
Savannah Rose (30:46.242)
Mm-hmm.
Savannah Rose (30:50.732)
Yep.
Savannah Rose (30:58.892)
Absolutely. It's heroic. I love it. Yeah. And I love that that's something you're inviting into this paradigm shift as well. Because you're so right. Like I remember like, gosh, maybe just a few years ago, it would be like if I was shopping online or looking for something like, like filter by five stars and up. I'd be like, OK, well, this has five stars and there's three thousand reviews. It must be good. But then when you really look at it, it's like.
Kate Assaraf (31:24.996)
Yeah.
Savannah Rose (31:25.422)
It's not real! like, oh my gosh, it's so frustrating.
Kate Assaraf (31:29.136)
And it's only going to get worse now that AI can mimic typos, like spelling errors, like really look like real customers. I know someone not in my industry, in a different industry, who uses AI review software. So like, it really does look like people with spelling errors, all of a sudden, like real people, it's just not. And so again, the antidote for that, for just having a real experience is going into a store.
and talking with someone. Like, it's the best defense we can have against like just the nonsense that's out there. I think it's the, I call it pollution. I call it digital pollution because that's exactly, it's like just littering the internet with fake stuff. And I'm not just saying that AI in general, because it is amazing and I'm not anti AI, but I'm anti fake.
Savannah Rose (32:09.122)
Mmm, I like that.
Kate Assaraf (32:23.736)
of fake authenticity, you know what I mean? It's always like an oxymoron, like fake authenticity. It blows my mind that companies use this marketing tactic. I understand why they do, because they need social proof, but like also it's not social proof. It's just gobbledygook, like put in front of consumers and it's not fair. It's not cool.
Savannah Rose (32:26.158)
yeah.
Savannah Rose (32:41.611)
Yeah
Savannah Rose (32:45.55)
Yeah.
Absolutely. gosh. No, you're so right. It drives me insane too. But that's something that when I was introduced to you and your team presented you to me that I was like, yes, I like this about her because that's something that I myself just really cherish. And one of the reasons why I broke off from the corporate world to do my own practice was the values aspect. Being able to not just have this is our mission statement and those are our values.
Kate Assaraf (32:48.336)
you
Savannah Rose (33:17.104)
It's just like a bunch of garbage. It's like no like actually how do you walk the walk? Like how do you like make those choices? Consciously as a business owner or even just in your personal life that align with like what you really believe and what you really want to cultivate and that's something I loved about your story and love that you're doing is by being so intentional with your process of wanting this to be something that is just
Kate Assaraf (33:23.429)
Yeah.
Savannah Rose (33:45.004)
like sewn in with love, like sewn in, like integrated into like the, the person, like the, and I think that I say love cause that's what it is. Like you're, you're loving not just the person who's consuming it, but like you're loving the process, loving the, all the hands that are connecting and getting it from here to here. Like I think that that is like having that woven into your process is not just a recipe for like success, but I think it's just, again, I say cultivate. It's such a way to really cultivate.
from the ground up like something beautiful.
Kate Assaraf (34:17.232)
Yep.
I really genuinely love what I do. Like I spring out of bed. I love that I can talk about hair every day. I love talking about sustainability and giving people like an option that is really excellent. Like, you know, just, I didn't mention it earlier, but the shampoo is so gentle. You can use it every day if you want. So I'm a runner and every day I'm running in the woods and like, know, that choice between your workout and a good hair day is something that we make all the time. And I was like, you know what, if I'm going to make my own shampoo,
Savannah Rose (34:37.688)
Yeah.
Savannah Rose (34:44.002)
Yeah.
Kate Assaraf (34:48.242)
it's going to solve this problem. So that's the shampoo. You don't have to wash your hair every day, but you could if you wanted to. And then the conditioner, it lasts so long. You buy one conditioner bar for $32. It can replace 12 tubes of Orbe Gold Lust or Pureology or Kerastase. It is, it saves me $500 a year just in conditioner from what I was using before. So like...
Savannah Rose (34:50.019)
Yeah.
Savannah Rose (35:12.536)
But.
Kate Assaraf (35:14.828)
And it also detangles your hair immediately after swimming. So if you come out of the ocean or if you come out of pool...
You dip the bar in water, run it down your hair, you air dry and go. It's like instantly. So like, I wanted to solve those two problems. I wanted to never bring a bottle of conditioner to the beach because I'm enjoying the beach and looking at the ocean and meanwhile using something plastic that I know like harms it. So I was like, you know, these are the problems. I surf terribly, but I swim a lot, you know? And I run every day and I want...
Savannah Rose (35:39.918)
Thank you.
Savannah Rose (35:45.184)
Yeah
Kate Assaraf (35:49.692)
I know there's lots of women like me that want really good stuff that actually works. I mean, the fact that the conditioner bar saves you so much money is just like a chef's kiss for me for sustainability because sustainability has such a bad reputation for like...
ripping people off, I guess is the nicest way to say it. Like, people buy like a sustainable version of something and they're angry. Like, this is the exact opposite of what I intended to do. Like, I wanted to do something, buy something that I would never have to like replace again or that would be gentler on the earth. And instead, like the sustainable thing I bought is going to go straight in the trash, you know? So that's, that's really...
Like my company was built out of frustration with the current kind of marketing out there, the current kind of products available. It was just like, I can solve these problems and I'm going to do it. And it's been really, really just so fun and I love it.
Savannah Rose (36:43.287)
Okay.
for that makes me so happy because I think inviting fun into the process is something that also should be normalized. Like I think that when you are doing something that you love, like you do jump out of bed and you are, I think like on like those tough days, because business is not like all puppies and kittens as much as I wish, but on those like tough days, like it's that love of what you're doing that like helps you just like stay focused on like what you want to cultivate and what you're working.
Kate Assaraf (37:03.576)
You go.
Kate Assaraf (37:11.856)
you.
Savannah Rose (37:14.97)
towards and then like everything has those ebbs and flows but when we're in that ebb it just allows us to have that well for no pun intended that sustainability but it's so true and as like a long-haired girly like I cannot wait to try your products because I I am I say that chemistry like ruined me because after really learning like what like the actual words meant and like how like the different like
Kate Assaraf (37:26.852)
Yeah.
Kate Assaraf (37:33.904)
amazing.
Savannah Rose (37:46.172)
like ingredients will be like tweaked a little bit here. Cause something might say like, oh, it's sulfate free or whatever. But then it has like sulfonate and I'm over here like that has one more sulfur. Like I like go all the way down like molecular and it just makes me so mad. That's why I'll be in the shampoo aisle for like 20 minutes. Just like reading everything like, nope, that has crap. so I'm so excited to try your product.
Kate Assaraf (37:58.864)
Amazing. Yeah.
Kate Assaraf (38:06.256)
Yeah. Oh my God, I'm excited for you to try it too because your hair is so long and beautiful and like, it's gonna blow your mind that you ever bought bottled conditioner especially. the shampoo is very specific. It's so gentle. Like if you're listening and you wear a lot of like...
hairspray or hair gel, like the dip shampoo is not the one for you because it is too gentle to really take out gels. But you run every day, like it's a godsend because you can like, you don't have to worry. Like you don't have to worry about that stripped oil feeling or like the, you know, that squeaky clean feeling because it takes care of that for you. made sure of it. And it works for all hair types. That's like, you just shop your scent.
Savannah Rose (38:30.318)
Thanks.
Savannah Rose (38:42.883)
Mm-hmm.
Savannah Rose (38:51.596)
I love it. I'm so excited. It makes me so happy. And I love the bar aspect. Because I remember I tried a shampoo bar a couple years ago, and it was just such a game changer. I love that that's how you created your product. I think it's not only was it so easy to travel with, and you can just take it everywhere, but I feel like it gives you more control over the quantity that you use as well.
Kate Assaraf (39:19.354)
it does, absolutely. And the placement. even if you have like little kids, you can put it, can totally avoid, you know, putting it on around their eyes or like, obviously like in their hair, you don't, it's just a lot more control than liquid that kind of slips through your fingers and goes everywhere. I also love, cause my kids, you know, when I did have bottled conditioner and shampoo, they would make potions when I wasn't.
Savannah Rose (39:22.274)
Mm-hmm. Yes.
Savannah Rose (39:46.377)
yes!
Kate Assaraf (39:47.566)
And I'm like, no, like no, it's my good, it's mommy's good stuff. And so now, you know, the conditioner bar will last you a year for most people. And so I'd say maybe like eight months to sometimes two years for something, depending on how often you shower. And like, you know, you can't even use the thing fast enough if you wanted to. It's really actually kind of fun. People will be like, I've been using this conditioner bar for like two months and it looks the same as when I got it. And I'm like, that's the whole point.
Savannah Rose (39:52.757)
Yeah.
Savannah Rose (40:15.182)
Yeah.
Kate Assaraf (40:17.5)
Like I don't want you shopping all the time. I want you to love it so much that you tell your friends about it. And that is kind of how the company grew. It's total word of mouth.
Savannah Rose (40:26.478)
That's how you know you're doing something right, is when it's word of mouth for sure. That's powerful.
Kate Assaraf (40:29.315)
Right.
Yeah, it's been really nice. We've never had to run like a TikTok or a Facebook or Instagram ad or, you know, we've never done that. People find dip on their own. They find it from their sisters, their best friends. they're, you know, it's just, it's come through like a network of people. Like I can tell when a whole group of people has gone surfing in the same town, cause one person must've had dip and then like everyone else buys it. So, I mean, it's really, really cool. And it's a big source of pride in such, you know, I say,
Like everyone's digitally bombarded by our competitors, but they still stick with DIP and that makes me so happy. And it makes me appreciate my customers more than ever.
Savannah Rose (41:11.95)
That's so special. And one final thing I wanted to touch on was just I wanted to really zoom in on you, Kate, because again, I just wanted to share just how unique you are as a person. I mean, of course, I love your mission. love your products. I can't wait to try them. I'm so excited. But I think, again, like just what really made me like want to meet you and connect with you is just because when I see someone who is like walking the walk and who is walking in their values, that's something
that is just so exciting for me and something that I respect the hell out of. And so I would just love to learn a bit more about you and your process in getting to this point. Because I know that there are some challenges, especially when it comes down to the beginning. And I know your team was mentioning to me how you really learned what success meant to you and how you had to of understand how success
was influencing your sense of self-worth. Because that's something that I've really had to unwind personally and unlearn in some ways. It's like, if I'm this much productive or if I do all this or if I'm doing the most essentially, then that means I'm a good person or I'm successful or whatever it is. And then it led to that burnout cycle and I wasn't loving myself enough to just take those rest days and everything. So I would love to know your journey, your perspective on success
Kate Assaraf (42:27.856)
Thank
Kate Assaraf (42:34.51)
Yeah.
Savannah Rose (42:41.861)
and how that has resonated with you.
Kate Assaraf (42:42.746)
her. So this isn't my first rodeo dip is the second brand I've launched. The first brand brand I launched was in a similar category. It was called NOPE NOAP and it was a shampoo and conditioner bars also and I didn't have the confidence to start the company on my own so I took on
a partner and really I learned very quickly in that process that what we wanted did not align. And one of my biggest regrets in business ever was bringing on a partner and sharing my dream, you know, because you could never like, passion is not transferable. It doesn't transfer from one person to the other. So when, you know,
The vision for my partner was to have a huge brand and have it everywhere and all these things. And my vision was what Dip is today. A really like...
amazing company that donates to the causes that I care about that, you know, treats people with respect that isn't huge and unmanageable. That's something that allows me to spend time with my family. Like, you know, closing that first company that I spent four years kind of building and researching or whatever. I mean, it almost killed me. Like, financially and literally. Like, I was so sad when it went away because I think in America we put so much of our heart and soul into our careers.
and when I had to dissolve the company, like that was just the fee of it. And like I, and I'd worked so hard and had little kids at the time that I...
Savannah Rose (44:11.736)
Totally.
Kate Assaraf (44:23.99)
I did not feel like human anymore. I almost was like catatonic. I've never experienced that in my life where I was that level of depressed where I did not want to be alive. If look at my Google searches during that time, was like, how to put yourself in a coma. I just wanted to get out of being sentient, if that makes sense. I've never ever, like, people are, I'm known for...
among my friends being like someone that's full of joy in life. And during that time, when I was closing the company, you know, was like, I was wasting away to nothing. I dropped so much weight that I was unrecognizable. I lost my vision and I had to wear like an eye patch and one eye because I was had like, my vision was so bad.
because I wasn't able to eat or stomach and my teeth were chattering all the time. I lost my mother and my stepmother who were both so dear to me and I would say the business closing was so much harder on my soul and that is crazy. It's crazy looking back.
Savannah Rose (45:37.08)
I get it though, yeah, it's real.
Kate Assaraf (45:38.874)
Like I let it affect me that way. And so when I started dip, I was like, you know what? Okay, I have an opportunity to make the best tasting lemonade in the world. Like I'm like, I'm to make this, I'm gonna make the products a million times better.
Savannah Rose (45:49.866)
Yes!
Kate Assaraf (45:56.772)
And I think that they are. And I'm like, and I'm to make the branding so much cooler. And I am going to work to get my sense of self back. And now, so I started DIP the first 18 months, I did it completely on my own.
And then I brought on my husband to help. And then my factory, was crazy, the manufacturer that was making our products went bankrupt after taking like a big purchase order from us. And so then I was like, you know what? I'm never going to let myself be in this position again. I'm going to make my own factory. And so I hired, I hired, you know,
people and built a factory. And now I have my own American factory, which is now very rock and roll. like back home, and this year we've hired three people. The economy is shrinking, but DIP is growing. And the fact that we have this team that is, it's like so incredible. Like it's almost like.
Savannah Rose (46:39.534)
my gosh, look at you!
Savannah Rose (46:46.338)
Wow.
Kate Assaraf (46:56.846)
It's almost like the happiness I feel running my company now is like attracting like the best team in the world. I, the team is like, it blows my mind that they're so, so cool. and two of the new people and on dip were both former, refill store owners at that had to geographically move far away from their stores. So they had to like close that. I was like, you're exactly the right person for the job. Like come on in and like be part. And, and.
Savannah Rose (47:20.523)
Yeah.
Kate Assaraf (47:26.8)
like the, I'm starting getting like too excited talking about it, but like.
Savannah Rose (47:30.22)
No, no such thing go off. I'm just I'm like over here like getting like misty. I'm like,
Kate Assaraf (47:35.088)
emotional side of of being able to like create something that then feeds all these people and we're all excited about it like this this it's like it is the coolest feeling in the world and I can't believe you know, it's just five years ago that I Was thinking about ending it all like it wasn't a little like it wasn't like a thought the fleeting thought it was my obsession every day I was like I do not want to be alive anymore and like that's something that you see a lot in like
business divorces and like actual divorce. you know, you're divorcing from like a marriage divorce or like a tough partner or you know, like there are people that are just like I just don't want to be in this anymore. You know, like how do I turn the page and get to the next chapter? Like, but it's hard. Like those experiences make you super thankful for the little things and you know, they also changed how I felt about work and my company.
company doesn't drive me like and it now is like a separate piece of my life instead of a part of my heart you know even though I love my company very much like I now have learned the lesson that if it goes away I will still be a happy person which I didn't that there's a lesson you just have to learn it's hard
Savannah Rose (48:51.96)
Mm-hmm.
Savannah Rose (48:55.47)
I totally, oh gosh, Kate, I can just really, I just wanna like hug you. like, oh, yeah, so I love it. And I can 100 % relate in my own way, with just when you give, like you really give your life, like, shoot, sorry, my birds are a little fussy right now. I got a couple parakeets and sometimes like, I don't know, it's like they know when I'm doing a podcast, cause they're like, we wanna say something too.
Kate Assaraf (48:57.878)
No.
Kate Assaraf (49:12.568)
I love that you have birds. I think it's so cool.
Savannah Rose (49:23.758)
But but I can totally relate to like just like that giving your life and like not having like that healthy detachment or that healthy separation or just like the balance aspect and how it can just yeah, like I can relate so much like to the physical aspect because when I was at like peak burnout, I was like super little not healthy like numbing like had a head-to-toe like blisters or isis just like stress like it was like a huge
Kate Assaraf (49:32.058)
Yeah.
Kate Assaraf (49:50.98)
Good.
Savannah Rose (49:53.742)
wake up call.
Kate Assaraf (49:55.024)
I lost all of my hair. My hair was falling out in clumps. I was so sad. I don't, I mean like my hair was my favorite thing about myself, you know? And like, was just falling out every day, every time I showered. it's crazy how the body shows the signs of distress.
Savannah Rose (49:58.018)
Yeah, same.
Kate Assaraf (50:16.782)
I don't know how long it took for you to get out of it, I'm still like, I'm still in repair. Like I think you're, you go through that trauma, like you're repairing. People expect you that you bounce back just cause you look like yourself again, but you, but it takes forever to get out of that kind of.
Savannah Rose (50:22.477)
Yeah.
Savannah Rose (50:31.544)
Okay.
Kate Assaraf (50:32.592)
You know, like all your systems are changed. Like at a cellular level, your body is like, okay, like we've been through a really tough time. It's time to always be in protection mode and divorced from your brain, like is your body and its behavior and your nervous system. And so like, I don't know how much you have worked on your parasympathetic nervous system, but it's something I work on every day as a result of it.
Savannah Rose (50:40.706)
Yeah.
Savannah Rose (50:59.438)
Yeah.
Oh for sure, yeah, because I've been, I would say, free of the corporate world for two years now. I'm very grateful. was two years last month. then, gosh, I want to say six-ish months, I don't know exactly after that. That's when I went through, it wasn't quite a divorce, it was just an engagement. We weren't married, but ended a super unhealthy, abusive relationship. So was this one year, these two huge, boom, things were like that.
Kate Assaraf (51:31.246)
huge.
Savannah Rose (51:31.856)
getting my life to, but that were also destroying me. Like, I had to end both of those at the same time, basically. then, yeah, even two years down the road, like in a year and a half, like from the breakup, even though like I love my business and I have like that autonomy and I can take time to rest. And even though I'm in like an amazing, healthy relationship now with like my dream man, it's like that unlearning piece, like you're mentioning, like it does take time, like just to like notice.
and become aware of those thoughts but then it's like that nervous system piece like just the nervous system of like this is like my body remembering something and I gotta like release it and let it out and work through it.
Kate Assaraf (52:06.064)
It's crazy.
Kate Assaraf (52:11.768)
Yeah. Yeah. I didn't know like how to get rid of the feeling of the aftermath. I like, chopped all my hair off. did all the things. I went crazy for a minute. Well, not for a minute. I think I'm still in repair mode, even though it's been five years. And I think that I try and not focus on...
the bad, but the bad makes you what you are. As I saying before, your prism, like there's so many beams of light coming from all different sides. There are some shadows in your life and like those moments of darkness and even when they're super dark, like they change you and hopefully they change you for the better.
Savannah Rose (52:38.967)
Mm-hmm.
Savannah Rose (52:45.25)
Mm-hmm.
Kate Assaraf (52:59.94)
the ideal, like hopefully they don't make you, it like kind of make you calloused and bitter about everything that comes next because the things that come next can be so amazing. And in my case, like I never imagined that I would restart and like, but it became a necessity because I had two little kids and I lost all my money and everything I'd ever earned was gone. And we had to...
Savannah Rose (53:02.958)
you
Savannah Rose (53:10.836)
Yeah.
Kate Assaraf (53:28.9)
just had to make something happen. Kids will help you do that. Like you look at their little faces and you know that they're like relying on you, but we couldn't afford any. Like it was crazy. I don't know. I'll just leave it at that to be honest.
Savannah Rose (53:31.117)
Yeah.
I know.
you
I feel you, but you're so right, like the desert periods in life, think that like, that's something I've been like meditating on recently. Yeah, they are fuzzy.
Gosh, just like looking at me like mom. We want some trees. Oh my gosh the humanity I'm in the same room with them and I'm not giving them treats every five minutes, but they're so silly. Um, yeah, like the the desert period like that kind of philosophy of like how it can feel like this barren landscape and it can feel desolate and it can feel like there's no resources available, but I think in those desert periods like when we're able to embrace
Kate Assaraf (54:17.22)
Yeah.
Savannah Rose (54:26.064)
and just make that choice. Like I've seen in just our conversation with you is like you made that choice of like, I'm gonna make something out of this situation. And I think that's when we're like, like I'm not alone. There are little critters here in the desert. like if I'm in the desert period, that means that water is nearby. Like life can still happen in this space. And then you do come upon the Oasis and it sounds like you're in the Oasis now, but that like,
Kate Assaraf (54:28.592)
Thanks.
Kate Assaraf (54:39.6)
you
Yeah.
Kate Assaraf (54:46.192)
Bryce.
Kate Assaraf (54:55.182)
Listen.
Savannah Rose (54:56.06)
The desert period was just as important.
Kate Assaraf (54:58.756)
Yeah, it's the desert period has made me learn to run my company exactly the way that I do. And the way that we run our company is such that people are very excited about it. And I feel so grateful. know, it's the reason we don't sell on Amazon is to protect our small stores. And it's the reason people like will go from our website, they'll abandon their cart and go right into their closest door or salon or surf shop and like
That is brings me so much joy because, you know, we're we all choose the places that we live and you want your purchases and your money to reinvest in your own community. And the best way to do that, the best way to enrich your libraries, enrich your schools, enrich your fire departments, your EMTs is to shop in your own town. And that is, you know, I hope that message kind of resonates with people and they think they think about buying, you know, locally.
Whatever it is.
Savannah Rose (55:58.605)
Ha ha!
Absolutely. Well, Kate, I've had just the best time connecting with you. I feel like it was so aligned that we came together today because I just I respect not just your mission and but just I'm really glad that I've been able to connect with you as a person. I just really admire you and I just hope you can stay in touch as we just continue on our journeys. But I would love you to share with our viewers and our audience like how people can just whether it's stay connected with you on your
Kate Assaraf (56:14.967)
too.
Savannah Rose (56:29.84)
like you as a person and also like how they can find a dip in maybe their town and just how can we keep the cake going in our world?
Kate Assaraf (56:31.161)
Yes.
Kate Assaraf (56:38.0)
Well, okay, so for if you're interested in the products go to dip already calm And then I am the person behind the Instagram if you want to tie love being in touch with our customers so at dip already on Instagram and at dip already on tik-tok and Then if you want to just drop me a message you can go to my LinkedIn if you type in Kate SRF That's me holding the dip bar so you can you can find me there I'd love I love to hear from everyone especially from people that you know are so aligned and
I this pie class has been such a joy and I appreciate so much you're having me on here.
Savannah Rose (57:12.994)
Thank you. I appreciate you as well. And thank you all for tuning in today. I hope you've enjoyed our conversation and I really do hope you check out Dip and check out Kate. I don't think you'll be disappointed because it was just such a delight today for me just to again connect with you. So thank you and thank you all for tuning in and I will check in with all of y'all later. So bye for now. But thank you again and have a great rest of your day.
Thanks for listening!
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